# Privacy Policy **Last Updated**: February 20, 2025 ## 1. Introduction Undefine ("we," "our," or "us") operates a WhatsApp Business API integration service, named Bluebird, that provides automated lead qualification for our business clients ("Clients"). Each client is provided with a Bot that interacts with potential leads, who got the Bot's number either from a sales representative of a Client or from a social media marketing campaign. This Privacy Policy describes how we collect, use, share, and protect information when you interact with our WhatsApp business service. ## 2. Our Clients We process data on behalf of our clients. Each Bot (and therefore, each Client) only has access to conversation data linked to that Bot's phone number. ### 2.1 Our Clients' Information We manage the WhatsApp Business API phone numbers on behalf of our Clients. We keep their data in GDPR-compliant servers and apply industry-standard data protection measures. Each Client only has access to their own data. ## 3. Information We Collect ### 3.1 Information You Provide - **WhatsApp Account Information**: Your phone number and basic profile information (such as your display name) - **Interaction Data**: Messages, responses to qualification questions, and other communications - **Lead Information**: Information you provide during the qualification process, including: - Contact preferences - Product/service interests - Qualification criteria responses - Business requirements ### 3.2 Automatically Collected Information - **Usage Data**: Interaction patterns, response times, and session information - **Conversation History**: Records of automated interactions for quality assurance - **Spam score**: Likelihood of a new number being a spam number (fetched through a GDPR-compliant service, [CallerAPI](https://callerapi.com)) ## 4. How We Use Your Information We use the collected information to: - Operate our automated lead qualification service - Process and evaluate leads for our Clients - Improve our qualification algorithms - Ensure service quality and accuracy - Comply with [WhatsApp Business Solution terms](https://business.whatsapp.com/policy#:~:text=Full%20document,more%20information.) ## 5. Information Sharing ### 5.1 Sharing with Clients We share qualified lead information with the respective Client companies for whom the lead was generated, including: - Contact information - Qualification responses - Interaction history - Lead scoring results ### 5.2 Service Providers We may share information with: - **Technical Infrastructure Providers**: For hosting and operating our service. We use [Fly.io](https://fly.io) and [Supabase](https://supabase.com) - **Analytics Providers**: For service optimization - **WhatsApp Business API Partners**: For message delivery ## 6. Data Security We implement appropriate technical and organizational measures to protect your information, including: - End-to-end encryption for messages - Secure data storage systems - Access controls and authentication - Regular security assessments ## 7. Your Rights and Choices You have the right to: - Access your personal information - Request correction of your data - Opt-out of automated processing - Request deletion of your information - Block our service at any time ## 8. Data Retention We retain your information only for as long as necessary to: - Complete the lead qualification process - Fulfill our Clients' requirements - Comply with legal obligations - Maintain service quality ## 9. Changes to This Policy We may update this Privacy Policy periodically. Please check the date of last update above to advise of any changes. ## 10. Contact Us If you have questions about this Privacy Policy, please contact us at: - Name: Othman Benkiran - Email: admin@undefine.org - Address: Rua da PSP 42A R/C Dto, Faro, 800-408, Portugal For specific inquiries about how your information is used by our Clients, please contact them directly using their respective privacy policy contact information.