Privacy Policy

Last Updated: February 20, 2025

1. Introduction

Undefine ("we," "our," or "us") operates a WhatsApp Business API integration service, named Bluebird, that provides automated lead qualification for our business clients ("Clients"). Each client is provided with a Bot that interacts with potential leads, who got the Bot's number either from a sales representative of a Client or from a social media marketing campaign. This Privacy Policy describes how we collect, use, share, and protect information when you interact with our WhatsApp business service.

2. Our Clients

We process data on behalf of our clients. Each Bot (and therefore, each Client) only has access to conversation data linked to that Bot's phone number.

2.1 Our Clients' Information

We manage the WhatsApp Business API phone numbers on behalf of our Clients. We keep their data in GDPR-compliant servers and apply industry-standard data protection measures. Each Client only has access to their own data.

3. Information We Collect

3.1 Information You Provide

• WhatsApp Account Information: Your phone number and basic profile information (such as your display name)
• Interaction Data: Messages, responses to qualification questions, and other communications
• Lead Information: Information you provide during the qualification process, including:
  • Contact preferences
  • Product/service interests
  • Qualification criteria responses
  • Business requirements

3.2 Automatically Collected Information

• Usage Data: Interaction patterns, response times, and session information
• Conversation History: Records of automated interactions for quality assurance
• Spam score: Likelihood of a new number being a spam number (fetched through a GDPR-compliant service, CallerAPI)

4. How We Use Your Information

We use the collected information to:

• Operate our automated lead qualification service
• Process and evaluate leads for our Clients
• Improve our qualification algorithms
• Ensure service quality and accuracy
• Comply with WhatsApp Business Solution terms

5. Information Sharing

5.1 Sharing with Clients

We share qualified lead information with the respective Client companies for whom the lead was generated, including:

• Contact information
• Qualification responses
• Interaction history
• Lead scoring results

5.2 Service Providers

We may share information with:

• Technical Infrastructure Providers: For hosting and operating our service. We use Fly.io and Supabase
• Analytics Providers: For service optimization
• WhatsApp Business API Partners: For message delivery

6. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• End-to-end encryption for messages
• Secure data storage systems
• Access controls and authentication
• Regular security assessments

7. Your Rights and Choices

You have the right to:

• Access your personal information
• Request correction of your data
• Opt-out of automated processing
• Request deletion of your information
• Block our service at any time

8. Data Retention

We retain your information only for as long as necessary to:

• Complete the lead qualification process
• Fulfill our Clients' requirements
• Comply with legal obligations
• Maintain service quality

9. Changes to This Policy

We may update this Privacy Policy periodically. Please check the date of last update above to advise of any changes.

10. Contact Us

If you have questions about this Privacy Policy, please contact us at:

• Name: Othman Benkiran
• Email: admin@undefine.org
• Address: Rua da PSP 42A R/C Dto, Faro, 800-408, Portugal

For specific inquiries about how your information is used by our Clients, please contact them directly using their respective privacy policy contact information.