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We are Undefine, and we build AI systems that enable work to be more fulfilling.
Our flagship product is
Bluebird
, a WhatsApp business platform service that enables AI-assisted qualification for real estate projects in the MENA region.
We help you setup your WhatsApp bot that understands your projects and nurtures your lead, while you watch leads come in.
Our clients use the Bluebird dashboard to manage their conversations, assign leads to sales representatives,
so they get better leads, more sales, with less stress.
We build other products with partners, using the WhatsApp API to deliver bespoke experiences, as well as deep integration with your own systems
in sales, logistics, and education.
Our principles
1.
Mutuality
I am you, and you are me. Every tool we create strives to help us recall this feeling. With your loved ones, between coworkers, and with the people you serve.
2.
Intuition
Good software feels like a new limb to your brain, not an agent to delegate to. Good software lets you nurture your flow state using it.
3.
First-principles
Generative AI lets us ask fundamental questions about our users' needs. We don't just let go of the old, we were never attached to it to begin with.
4.
Style over fashion
The most real you can be is you fully, even at work. So we cultivate our own style, and seek to empower yours.
5.
In partnership
We partner with domain experts across our initiatives. Because “company” means “being in good company”, and because you need a system to change a system.
How we work
6.
What we do
We make Actionflow, our in-house framework that speaks business logic natively. We build products, services, and experiences with it, in partnership with dedicated leaders and ambitious executives.
7.
Where we thrive
- **Systems engineering**. Founders license Actionflow so they can build modular and trustworthy backends, insanely fast.
- **Decisionmaking**. We help you grok more information without overwhelm.
- **Strategic advice**. We have helped incept startup ecosystems, analysed digital transformation strategies, and led AI fluency programmes.
8.
Working together
Want to build something together? Chances are, we're in. [Send us an email](mailto:[email protected]) and let us know what you're thinking about.
